Take your company to new markets.
CODICE helps Italian and Swiss SMEs communicate in complex markets such as Africa and China, with language, channels and messages that fit local cultures.
A translated website is not a market entry.
Many companies think entering a new market means translating the site into English. Markets like Africa and China need different messages, different proof, different images, different channels and a way of communicating closer to local expectations.
Culture
Every market reads trust, value and authority differently.
Channels
Markets do not share the same tools, social networks, search engines or contact paths.
Message
A Western message can be correct and still fail to speak to local priorities.
Reputation
Exporting means building credibility, not just presenting products.
Local people, local skills.
CODICE works with people and operational skills on the ground, in Africa and in China. Communication stays consistent with what local markets expect, instead of the usual standardised Western message.
Africa
Trust, local growth, business relationships, mobile-first, reputation and cultural adaptation.
China
Positioning, trust, language, images, channels and cultural sensitivity.
Ready-to-use material
Companies ready to grow abroad
- SMEs that want to export
- Artisans with quality products
- B2B companies
- Manufacturers
- Professional services
- Startups and international projects
Find out if your message is ready.
Before investing in international campaigns, CODICE reviews your site, materials, message and positioning to see whether your company is ready to communicate in a new market.
Reputation where your buyers read
BRICS24 is read by companies and investors across the BRICS economies, 3LNews by trainers and institutions in Europe and Africa. An article there gives your new market something to find.
Is your message ready for a new market?
Write to us. We start with a first assessment.